Bobby Blue Biography

Bobby Blue Then                  Bobby Blue Now   

Bobby Blue joined Tiger Radio in 1968 after working at KTKT in Tuscon, AZ. 

“Although I had worked at five or more radio stations prior to KFXM,” Bobby says, “Al Anthony gave me my first real lesson about radio being a business rather than a DJ sitting behind a mic in a cool studio spinning records and enjoying the kind of life that most people just dream about.” 

Bobby later joined LA’s legendary KNAC-FM, followed by KWST-FM, KMET-FM, KYMS-FM in Anaheim and KCLB in Palm Springs. 

Today, Bobby Produces and places time buys for programs aired on numerous Christian stations owned by companies such as Salem, Bott and Crawford.  He is also the Program Director for Next Wave Radio Network.  “I am developing four Christian formats including AC, CHR, Rock and Inspo for Internet radio. We currently have over 20 Web site clients.”

Bobby Blue with former President Reagan

KFXM: my first lesson in working in the Business

After my first (ratings) book at KFXM (we were using Pulse ratings then) I got really great numbers -- especially high in teens -- which is what the 7 p.m. to midnight slot is all about in Top-40 radio. I confidently marched into Al Anthony's office thinking now it's time for the big bucks.  When I asked for a raise Al did not blink an eye. He stayed right on track with his extensive Dale Carnegie training. I was sitting sunk down in a low comfortable leather chair and he was looking down at me from his strategically placed high desk chair and said, "The only thing I can sell with those kind of ratings is pimple cream." 

Needless to say, Al stayed on budget and I had to start producing concerts at Swing Auditorium to lose (and sometimes make) money on the side.

[Editor's note:  Don't fret, Bobby.  You have no idea how many former Tiger Radio/KFXM jocks thought they could negotiate with Al.  Everyone tried, everyone failed.]